6x fewer missed leads
x10 Academy is an online-education company. We audited the sales team end to end — from ad spend to CRM — to find where money was leaking and win it back without raising the budget.
Where we started
x10 Academy kept pouring money into ads and growing the sales team, but revenue wasn't keeping pace with the spend. Cash went to traffic and salaries while conversion to payment stayed flat.
The problem wasn't demand — it was the funnel. Leads slipped through weak reps, budget flowed into expensive channels, and decisions ran on data nobody could trust.
Ad leads arrived in the evening and at weekends, while the sales team worked office hours. By the time a rep got to a lead, interest had cooled and a lead the school had already paid for was gone.
Rejections were logged incorrectly in CRM, so management couldn't see at which stage and why customers dropped off. Meanwhile the Telegram channel, which sold more cheaply, sat idle while the budget went to search and social ads.
Before automating anything, we audited the entire chain — from where a lead came in to the deal status in CRM.
What hurt
- Underperforming reps were missing their targets
- Ad budget was burning on search and social ads
- The Telegram channel sat unused, even though it was more profitable
- Rejection stats in CRM were logged incorrectly
- Decisions were made on dirty data
What we did
Audited Kommo + workflow automation + cloud telephony to get the full picture of the funnel
Spotted the weak reps and reassigned their deals to the strong ones
Shifted ad budget into Telegram — the channel turned out to be more profitable
Fixed rejection tracking — the data in CRM finally became reliable
Rolled out workflow automation from scratch and put the sales process in order
Handed lead qualification and nurturing to AI agents 24/7: reps get the customer with full context
How the solution works
The path of one lead after the rollout, from the ad to payment. Some steps are done by the AI agent, the rest stay with the reps and the head of sales.
A lead comes in from an ad
At any time, evenings and weekends included. It goes straight to the AI agent and into Kommo instead of waiting until morning.
The AI agent replies and qualifies
It replies within a minute, clarifies the request and keeps interest warm while reps are busy or the office is closed.
The rep gets the customer with context
The deal already holds the conversation history and qualification, so the call starts with the substance, not repeated questions.
Reps’ calls get reviewed
Calls run through cloud telephony and feed into analytics, showing who misses targets. Deals from weak reps were reassigned to strong ones.
Rejections and channels are visible in CRM
Rejections are logged by the rules and channel reports add up. That is why the decision to move budget into Telegram was made on clean data.
The result in money
Growth with no extra marketing spend — purely by plugging the leaks in the funnel.
A similar situation? We review your funnel in an hour and tell you what from this case you can repeat.
I want the sameTimeline and how we work
This is how we run every project. Step one is a free one-hour express audit: we look at your funnel and CRM data and show where leads get lost. Within another 3 hours you get a plan — what to do first, which integrations are needed and which metrics should move.
Then comes a pilot on your data, and launch takes from 7 days. Two weeks of support after launch are included. Metrics and the guarantee go into the contract: if we miss the targets, we keep working for free or refund the money.
In this project
- Started with an audit of the whole chain: Kommo, workflow automation and cloud telephony
- Sales grew by 17% in the very first month
- The sales team got 27% smaller
- Extra ad budget: $0
"Over 3 years ONIX rebuilt our sales team: voice bots, AI agents, analytics on 100% of dialogues. Our reps now work only warm leads."
What you can repeat
A similar result is realistic when the problem is the funnel, not demand. Every company’s numbers differ, so we start with an audit and put the metrics into the contract.
More: AI agents in messengers and CRM, AI call quality control and AI for online schools.
- Leads arrive in the evening and at weekends, but reps only reply during office hours
- The sales team keeps growing, but revenue doesn’t keep up
- Rejections are logged haphazardly in CRM, so reports are hard to trust
- Nobody listens to reps’ calls in full, so the weak spots stay hidden
- Part of the ad budget goes into channels that sell more expensively than others
Questions about a similar project
Tell us where leads get lost — Viktor runs the review personally
Describe your task in a couple of sentences. During business hours we reply within 20 minutes.
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