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AI for online schools: sales without leaks

We answer ad leads 24/7, qualify and nurture them to payment, keep reps in check and win back lost leads. On amoCRM, in messengers and telephony.

Get a 1-hour audit

Why an online school needs AI in sales

An online school pays for every ad lead but loses them where the sales team can't keep up: at night, in the queue, at qualification and after a “no”. AI closes those gaps: the agent answers in messengers 24/7 and books consultations, quality control reviews every rep call, and win-back scenarios revive the dormant base. Everything is written to amoCRM. Launch takes from 7 days; a module starts at 50,000 ₽.

Six leaks in course sales

The problem is usually not demand but the funnel. Here is where leads you've already paid for turn into lost revenue, and what we do about each leak.

LeakWhat happensWhat we do
Night-time leadsAds bring leads in the evening and on weekends, but the sales team replies in the morning. Overnight the lead cools down or goes to another school.An AI agent replies in messengers 24/7 in 1.2 seconds and carries the conversation to a booked consultation. AI agents
Slow first replyDuring the day reps are on calls and the lead waits in the queue. The longer it waits, the lower the conversion to payment.The agent and voice bot take the first contact instantly; the rep joins an already warm customer. Voice bots
No nurturingThe person says “let me think” and disappears: nobody comes back to them with answers to their doubts.The agent answers “too expensive”, “let me think”, “not now” in the school's tone and leads to the next step. AI agents
Weak qualificationReps spend time on people who aren't ready to study while hot leads wait.Qualification by level and learning goal before the handoff to a rep, with the result in the amoCRM card. CRM engineering
No rep oversightThe head of sales listens to a couple of calls a week and can't see who loses deals and at which stage.AI reviews 100% of calls and chats against the school's checklist and shows where a rep loses the deal. QA
Dormant base of lost leadsThousands of contacts who didn't buy, or bought once, sit in the CRM untouched.Win-back scenarios by segment: the agent writes in messengers and books interested people for a call. Case: 20% won back from a dormant base
Case · x10 Academy · 2024

6× fewer missed leads

x10 Academy was investing in ads and growing its sales team, but revenue wasn't growing in line with the spend. The problem wasn't demand — it was the funnel. Before automating anything, we audited the whole chain from lead source to deal status in the CRM.

6×
fewer missed leads
+17%
sales in the first month
−27%
sales team headcount
0 ₽
additional budget

What hurt

  • Underperforming reps were missing their targets.
  • The ad budget went to expensive channels, while the more profitable Telegram wasn't used.
  • Loss statistics in the CRM were recorded incorrectly, so decisions were made on dirty data.

What we did

  1. Audited amoCRM, Sensei and telephony to get the full picture of the funnel.
  2. Identified weak reps and reassigned deals to strong ones.
  3. Moved the ad budget to Telegram.
  4. Fixed loss tracking so the CRM data became accurate.
  5. Implemented Sensei from scratch and systematized sales processes.
  6. Handed 24/7 lead qualification and nurturing to AI agents: the rep receives the customer with context.

Growth without extra marketing spend — by removing funnel losses. Stack: amoCRM, Sensei, SIPUNI, GPT-4o. Full case

How we launch at a school

01 · Audit, 1 hour

We review the school's funnel for free: ad channels, response speed, qualification, losses, rep performance.

02 · Plan, 3 more hours

What to automate first, which integrations are needed and which metrics should move.

03 · Setup

Scenarios for your programs, a knowledge base from the school's materials, connecting messengers, telephony and amoCRM.

04 · Test and launch

We run it on real student questions, fix the answers and go live.

05 · Support

2 weeks after launch are included. Metrics are fixed in the contract.

Pricing

What it costs

It depends on channels, integrations and the size of the knowledge base. We quote the exact amount after a free express audit.

Module · from 50,000 ₽

One task, for example an AI agent for ad leads that books consultations.

Full project · from 300,000 ₽

Several modules and integrations in one project.

Support · from 30,000 ₽/mo

Answer improvements, new scenarios and channels after launch.

QA · from 1.90 ₽/min

Quality control of rep calls with no subscription fee.

All funnel stages and modules are on the sales automation page; all prices on the pricing page.

Online school FAQ

It answers ad leads in messengers 24/7, qualifies them by level and learning goal, nurtures them and books a consultation. In parallel it reviews rep calls and wins back lost leads from the base. Reps focus on people who are ready to buy.
Yes, most of our projects run on amoCRM: the agent creates and manages deals, fills in fields and hands over to the rep with the conversation history. We also work with Bitrix24 if that's where the school lives.
Yes, if it's in the knowledge base: programs, plans, terms, answers to frequent questions. Whatever isn't in the base, the agent doesn't make up — it passes the question to a rep.
Yes, if the sales team has 2 or more reps and leads come from ads. We start with one module where the most is lost — usually the first reply to a lead.
The express audit takes 1 hour and is free, the plan takes another 3 hours, launch from 7 days. A module starts at 50,000 ₽, a full project at 300,000 ₽, support at 30,000 ₽/month. Call quality control starts at 1.90 ₽ per minute.
We work under NDA, and personal data is processed in Russia under Federal Law 152-FZ. We publish cases only with the client's permission.

We'll review your school's funnel in an hour

Describe your task in a couple of sentences. During business hours we reply within 20 minutes.

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Does not work — we refund you · terms in the contract