AI in B2B Sales: B2B Sales Automation

What AI in B2B sales gives you

AI in B2B sales means a system runs the routine of a long deal: requests from email, messengers and phone are collected in the CRM, AI parses the spec and drafts the proposal, approval reminders go to the owners, and every rep call is reviewed against a checklist. Reps work with decision-makers and negotiations, not spreadsheets. We start with a free 1-hour express audit; a module starts at 50,000 ₽.

B2B specifics and what we do about them

In B2B a deal is rarely lost at a single step. It sinks in the pauses between steps: proposals, approvals, documents, a forgotten call-back. Here is where it happens and how we close it.

Specific	Where money leaks	What we do
Inbound requests	A request from the website or email waits until morning, and some never reach the CRM.	An AI agent replies 24/7, scores the request against your ideal customer profile, collects company details and routes it to the right rep. AI agents
Proposals and specs	Proposals are assembled by hand over several days, and tenders are lost on deadlines.	AI parses the spec from the email, the price is calculated from the price list and stock, and a draft proposal is ready within hours.
Tenders and approvals	Approvals get stuck, and owners can't see their tasks.	Approvals via EDI with automatic reminders, the status of every tender on a dashboard. CRM engineering
1C and documents	Stock, prices and documents live in 1C, and reps reconcile them by hand.	Two-way exchange of orders, stock and documents between the CRM and 1C with no manual entry.
Several decision-makers	Agreements with different people are scattered across reps' email and phones.	All correspondence and calls in the deal card, every conversation saved as text. CRM engineering
Long cycle	Between touches the deal is forgotten, and no next step is set.	Reminders by policy, control of stalled stages, and missed deals found in calls.
Presales and customer questions	The answer to a technical question takes hours to find in the documentation.	AI answers from your company knowledge base with a link to the source. AI on your data
Rep oversight	The manager listens to 3 calls out of 100.	AI reviews 100% of calls and chats against your checklist, from 1.90 ₽/min. AI quality control

What already works in B2B

Steel products · 2023

A steel products supplier working B2B tenders. Requests from email, chats and phone were brought into amoCRM; AI parses the spec from the email and drafts the proposal, the price is calculated from the price list and warehouse stock, and approvals go through EDI with reminders. Result: approval cycle 45 → 12 days, +34% more tenders won, 100% of requests in one pipeline. Full case

Leasing · 2024

A leasing company with a fleet of 1,500 vehicles: hundreds of scheduled services and documents with different deadlines, tracked in spreadsheets. We brought the deadlines into amoCRM and set up automatic reminders; an AI agent writes to the customer and books the service before the deadline, and complex cases go to a rep with context. Result: overdue services down from 100+ to 0, rep productivity +30%. Full case

B2B SaaS · 2025

The flow of support and presales requests grew faster than the team, and a complex request took up to 40 minutes. We built a knowledge base for AI: it searches the documentation, checks sources and drafts an answer with links, and resolves simple requests on its own. Result: 48× faster handling, 90% of requests resolved without a human, answers 24/7. Full case

Industry2023

Steel products — tenders and EDI in one pipeline

45→12days in the approval cycle

amoCRM · Sensei · EDI

Fintech2024

Leasing — service and document control for 1,500 vehicles

+30%rep productivity

amoCRM · Sensei · GPS

B2B services2025

B2B SaaS — AI on the knowledge base

48×faster handling

AI on your data · Claude

How we implement: five steps

01 · Express audit, 1 hour

We map the deal path from request to contract for free: where requests get lost, how long proposals take, where approvals stall.

02 · Plan, 3 more hours

Modules by priority, integrations with email, 1C, EDI and telephony, timelines and the metrics that should move.

03 · Setup

We bring request channels into the CRM, set up spec parsing and draft proposals, reminders and call review.

04 · Test and launch

We run it on real conversations and calls, fix what's needed and go live. Production launch takes from 7 days.

05 · Support

2 weeks after launch are included. After that it's optional, from 30,000 ₽/month: scenario improvements and new tasks.

Result metrics are fixed in the contract. If we miss them, we fix it at our own cost.

How much does B2B sales automation cost

We start with one module where the deal loses the most and expand once it has paid off. All prices are on the pricing page.

Module · from 50,000 ₽

One task, for example draft proposals from specs or an AI agent for inbound requests.

Full project · from 300,000 ₽

Several modules and integrations in one pipeline: CRM, 1C, EDI, telephony.

QA · from 1.90 ₽/min

100% of rep calls and chats reviewed against your checklist, no subscription fee.

Support · from 30,000 ₽/mo

Improvements and new scenarios after launch.

AI in B2B FAQ

Does AI work for complex B2B sales?

Yes, but not instead of the rep. AI takes over the routine of a long deal: parsing requests and specs, drafting proposals, approval reminders, call transcripts and summaries. Negotiations with decision-makers stay with people.

Can proposal preparation be automated?

Yes. AI parses the spec from the email, the price is calculated from the price list and stock, and the draft proposal is assembled automatically. In the steel products supplier case the approval cycle went from 45 to 12 days.

Do you work with 1C?

Yes. We set up a two-way exchange of orders, stock and documents between the CRM and 1C with no manual entry.

Do we have to change our CRM?

No. We build the pipeline on your CRM — amoCRM, Bitrix24 or another one — and connect email, messengers, telephony, EDI and 1C.

How do we keep reps in check on long deals?

AI reviews 100% of calls and chats against your checklist and scores every rep. Speech analytics finds missed deals: the customer was interested, but no next step was set.

How much does it cost?

A single module starts at 50,000 ₽, a full project at 300,000 ₽, support at 30,000 ₽/month, and call quality control at 1.90 ₽/min. We give an exact quote after a free express audit.

AI in B2B sales: long cycles without leaks